hello,
(I’ll keep this brief)
I build video formats that scale.
My career has focused on the intersection of creative, strategy, and audience growth. I specialize in developing repeatable formats and series that do not just perform once, but grow into long-running franchises.
At Business Insider, I helped create and host Food Wars and Food Tours, two globally recognized YouTube series that generated more than 200 million views and became one of the channels most durable formats. Across projects, my work has driven more than 300 million views.
Today, as a Senior YouTube Strategist at I Will Teach You To Be Rich, I turn audience insight into scalable content by building formats, not just individual videos.
What I do best
• Combine creative storytelling with performance data
• Build and scale YouTube-first content strategies
• Work across hosting, producing, and strategy
• Develop repeatable formats that drive consistent viewership
A few examples of my work:
Food Wars - Japan vs us - mcdonald’s
Food Tours London - best english breakfast
How Breakable Props Are Made For Movies And TV Shows
How Earwax Is Professionally Extracted
