Facebook Ad Winner and Keywords
And we have a winner:

THE WINNER: TWO
Now it’s time for the keywords.
With Facebook ads, you can target the search with keywords to try and narrow down your demographic. Before I would plug in a long list of stuff I like and though was relevant to my film, but mostly it was stuff I wish my fans would also like. The end result was a list of TV shows, movies, film makers, etc. that was all over the map, probably sending my ad all across several demographics I had no business advertising in.
Time for a more effective keyword search. I’ve settled on 4 different categories of keywords:
- Comedy
- Inventions
- Infomercials
- Indie Film
I could waste an incredible amount of time making a list of words and phrases for each category, but luckily Google has that covered. Ladies and gentlemen: Google’s Free Keyword Generator
This tool will generate 100 keywords for each category I can slip into the ad. I will run each category separately for 1 week a piece, to see which demographic jumps at the ad the most.
For the time being I will have the ad send them to this video:
But we’ll explore the link possibilities a little later…

