Facebook Ad Winner and Keywords

And we have a winner:

THE WINNER: TWO

Now it’s time for the keywords.

With Facebook ads, you can target the search with keywords to try and narrow down your demographic. Before I would plug in a long list of stuff I like and though was relevant to my film, but mostly it was stuff I wish my fans would also like. The end result was a list of TV shows, movies, film makers, etc. that was all over the map, probably sending my ad all across several demographics I had no business advertising in.

Time for a more effective keyword search. I’ve settled on 4 different categories of keywords:

- Comedy
- Inventions
- Infomercials
- Indie Film

I could waste an incredible amount of time making a list of words and phrases for each category, but luckily Google has that covered. Ladies and gentlemen: Google’s Free Keyword Generator

This tool will generate 100 keywords for each category I can slip into the ad. I will run each category separately for 1 week a piece, to see which demographic jumps at the ad the most.

For the time being I will have the ad send them to this video:

But we’ll explore the link possibilities a little later…

and the winner is…

Number #3. Thanks for voting! Version with text coming soon!

48 Hour Film Fest Winners!

I’m pleased to announce that our shot film Gazillion Dollar Sausage won the 2009 Chicago 48 Hour Film Fest! We had a blast making it, and thank everyone who gave up their Saturday to help out!

For the challenge, we were assigned:

Genre: Silent Film
Prop: Apple
Line: ‘How much money are we talking about?”
Main character: Louis Grimes, who works for the city.