People have lost their minds over Facebook’s promoted posts. I don’t know much about them, or what the Facebook algorithm has done to lower my page post’s reach, but I’m curious. So it’s experiment time! Here’s what I’ve gathered thus far.

Overview

All page updates now go into a specific pages feed, different than your regular feed, and if you want posts to go into your regular feed you need to manually put them back in by selecting ‘Show in News Feed’.



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GrubHub, located here in Chicago, is looking for a Social Media Associate. I personally think I’m the right dude for the job.

Unfortunately, dealing with Jobvite has made the application process a little too impersonal. So I’m posting my cover letter and resume here for everyone to see, and will pursue GrubHub to the best of my ‘social media-ing’ abilities, in hopes I reach some one at GrubHub that can get me in touch with the right person/people.

Here’s how you can help: Tweet this to @GrubHub
or
Pass this on to anyone you think could help.

Note: Out of respect for my current employer all identifying info has been removed. 

Thanks!

Joe

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A few weeks ago I had the biggest surge of traffic, views, email list additions and tweets for my film since its initial release. All of this came from a strategically written and released guest blog post.

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Time to breakdown the results after my first YouTube ad campaign.

The good news: I learned a great deal about marketing my work (which I’m about to share).

The bad news: this campaign had a very poor outcome. But that’s ok. I know why it was so ineffective.

What Went Wrong

The ad did very little, if anything, to grab the viewer’s attention. Visually it’s very weak. YouTube did not grant me permission to pick a thumbnail for the ad, and what I ended up with is a boring screen grab from the video. But that’s not the main reason for the ineffectiveness.

The main reason this video failed to have an impact is very simple to understand yet complicated to correct. What needs to be adjusted for future marketing is the audience I target these ads to, and reaching a target audience cannot be done until I first define my target audience. Failure to do so ahead of time put my ad in front of +380K viewers who completely ignored my video.

If we look at the numbers, we can learn a few other things:

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New commercial for the Singing GPS, another video for Master of Inventions.

What do you think? Comment below: