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Interview: Hank Frisco and the art of a profitable web series


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I chatted with Joe DeJulius and Matt Kelley about their live action sci-fi action comedy web series Hank Frisco: Galaxy Defender.

The show is super awesome, and every episode has made an average of $800 without the use of crowd funding, youtube ads, or any of that annoying junk. what do they do and how do they do it, you ask?! Listen below and find out.

Watch episode one now!

Learn more about the show and see all episdoes at : www.hankfrisco.com

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  • http://twitter.com/patlikestotweet Patrick O

    Cool, as usual Joe this is another insightful post. As a guy in the interactive world who has made a living off of annoying advertisements for years its great to see that people are finding other ways to monetize digital content. The more of this the better, as pervasive advertising is just that…pervasive. 

    The only issue I see with this model for funding your projects is that you can only do it on a very limited scale. If they were to release 10 videos a year, would they still be able to convince friends and family to come each time? I have found that to get real traction in terms of downloads and pageviews, it takes a long time and relatively regular content release dates. I know this is a different model, but its scalable and over time will yield a nice ROI. 

    Either way, I would love to go to one of their release parties, as the series is very well done, and the event sounds like a blast. 

  • http://www.joeavella.com/ joeavella

    Sure, this strategy certainly has limitations, but I’m most interested in how they took old world solutions and applied them to their new thing. Throwing a party at a bar, selling stuff around your thing, and getting a cut of both aren’t new ideas. But very few do this or anything like this. The fous is too on how to get direct traffic for your thing.

    As for getting more downloads and views, I don’t think that’s important to them now. Getting great content made and saving up the cash it brings in with the parties is. they will probably put the money into PR or something that would help expand their fan base online, or reach more people to help them throw bigger parties that could lead to more profit. who knows.

    As for doing it more often, I don’t think it’s impossible to be able to make new content more often that draws a crowd frequently. that’s more a matter of making compelling content!

    The next one should be in the spring. Stay tuned!