A few weeks ago I had the biggest surge of traffic, views, email list additions and tweets for my film since its initial release. All of this came from a strategically written and released guest blog post.
I wrote the post for Kadavy.net about my experience making my first feature film. Dave (Kadavy) and I took our time writing the post in a way that spoke to his loyal readership as well as the readers on Hacker News.
We crafted the article to be written through the perspective of a business minded young entrepreneur. It’s something I’m passionate about so I had no problem writing in that voice. Plus, it was nice to write something lengthy and get everything in one place to send to people who are interested in ‘my story’.
Here’s a screenshots of my video stats the morning after the article went live:
We surpassed 5,000 unique visitors. The article had the 1st 5 minutes clip with links to the film’s homepage. as you can see the 1st 5 got a lot of loads/hits, and a good majority of that traffic went to the moi site to watch the movie.
The post spoke to a specific crowd which prompted them to watch the first 5 minutes, that lead a portion of those viewers to watch the film, and a portion of them signed up for the email extras. The article was also tweeted and re-posted several times.
What you can take away from this
Writing with a specific voice to a specific audience was crucial for this article to spread.
It goes to show you a very simple concept that eludes most people: writing in a specific way to a specific audience gets far better results, and reaches a wider audiences, as opposed to writing something very general for no one in particular.
As I’ve talked about in previous posts, the specificness of your work is just to get to those early adopters and passionate minority with influence, who will hopefully spread it throughout their community if it connects with them.
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