The Laughing Parrot’s Nate Baumgart interviewed me for the People You Should Know section of the site. Check it out here!

Spent 6 days with keywords related to comedy:

boston comedy festival, British comedy, Chicago, comedy center, comedy central, comedy club, comedy connection, comedy Facebook, comedy movies, comedy shows, comedycom, nyc, onion news network, online, sketch comedy, stand up, stand up cancer, stand up comedy, stand up records or youtube

Before doing specialized searches, I used comedy related tags. It seemed like a good idea, but the results always sucked. Let’s peep the results this time:

campaign cost: $60
- 73 ad clicks
- 1 new vimeo connection
- 37 vimeo views
- 25 views of the trailer
- 0 new Facebook group subscribers
- 0 new mailing list subscribers

Pretty poor.

Let’s see how I do with ‘Inventions’ keywords. I know that I’ve never marketed to this type of crowd before, and I’m interested to see how I do in a non-media related target search.

I’ll be starting that campaign soon. On we go!

Jeff and Laura are strolling around his neighborhood. They run into a few of his ‘fans’:

See more Master of Inventions stuff!
Check us out on Facebook

And we have a winner:

THE WINNER: TWO

Now it’s time for the keywords.

With Facebook ads, you can target the search with keywords to try and narrow down your demographic. Before I would plug in a long list of stuff I like and though was relevant to my film, but mostly it was stuff I wish my fans would also like. The end result was a list of TV shows, movies, film makers, etc. that was all over the map, probably sending my ad all across several demographics I had no business advertising in.

Time for a more effective keyword search. I’ve settled on 4 different categories of keywords:

- Comedy
- Inventions
- Infomercials
- Indie Film

I could waste an incredible amount of time making a list of words and phrases for each category, but luckily Google has that covered. Ladies and gentlemen: Google’s Free Keyword Generator

This tool will generate 100 keywords for each category I can slip into the ad. I will run each category separately for 1 week a piece, to see which demographic jumps at the ad the most.

For the time being I will have the ad send them to this video:

But we’ll explore the link possibilities a little later…

Let’s see the latest results from PickFu.com:

TWO VS. THREE:


TWO: http://pickfu.com/USM9JF

FIVE VS. EIGHT:


FIVE!: http://pickfu.com/62LIR2

People sure like the Waterproof Blow Dryer image!

We’re down to the final 2, kind of like the Super Bowl! Regardless, we shall soon have the most appealing Facebook ad for our first MOI campaign. Next thing to contemplate: What will be my target demographic? People who like comedy? indie film? inventions? cosmetics? infomercials? Long list coming soon!